Performance Day CEE is the meeting organized by the Chamber of Digital Economy and focused on performance and affiliation activities on the CEE market. All performance and affiliate leaders will meet in Warsaw.
For the first time in Poland polish and international performance experts will meet in one venue to discuss the newest trends, technological innovations and the customer who expects increasingly more out of the each providers of products and solutions.
The conference will be held directly under the auspices of the e-commerce associations from Finland, Czech Republic, Romania and Hungary.
Our market is one of the most straitened market for the performance operations.
The aware customer who is moving in the digital space efficiently and is receptive for the innovations and new technologies provides a massive challenge for the brands.
We know how important for business is networking and connecting with new potential partners. Therefore we've created a few areas to provide you special networking opportunities!
START Performance Day CEE
Top global trends in performance marketing in 2019.
How to connect digital channels to create effective e-commerce sales strategy?
· How does customer journey change in present e-commerce?
· Omnichannel strategy as way to closing sales. Case study.
· Ineffective sales channels superstitions – few words about attribution models.
The role of programmatic on the path to purchase
The power of data in performance marketing – how to use customer lifetime value and business intelligence to drive more sales in the affiliate program?
Increase conversion by using machine learning.
Commission Attribution on Conversion Path - who gains and who loses? Refuting myths on attribution models in sales programs. Based on home&you case study.
Do consumers' expectations and behavior have no borders?
Answear.com in the Czech Republic and Slovakia - the specificity of activities on these markets in correlation to Poland.
Finnish up with digital - case study Euroloan